Our Story

Nestled in the rolling farmlands of east central Wisconsin, between the shores of Lake Winnebago and Lake Michigan. Premier Financial Credit Union is a full-service community credit union, with offices located in New Holstein, Kiel and Chilton. PFCU serves anyone who lives or works in Calumet, Sheboygan, Manitowoc, Fond du Lac and Outagamie counties and their families.



On February 1, 1962 a group of 12 employees from Lauson Engine a division of Tecumseh Products filed an organizational worksheet with the Wisconsin Credit Union League to form a credit union. The name of the credit union would be LA-TEC Employees Credit Union.

On March 12, 1962 the first Board of Directors meeting was held. The anticipated membership of the credit union was 500 members. In the early days the credit union operated out of a toolbox at the Tecumseh plant and out of the home of a Director.

On August 1, 1965 the Board of Directors elected to move the credit union to 2017 Main Street, which is still the home of Premier Financial Credit Union’s home office. This location formerly housed Fritz's Cafe and the New Holstein Post Office.

In 1977 the members voted to change the name of the credit union to LA-TEC Credit Union.

On October 1, 1981 a branch office opened in Kiel. Until 1985 the credit union was located in the old Ramminger's building. On July 22, 1985 the credit union opened at its current location of 530 Fremont Street.  In 2019, an expansion and remodel project was completed to meet the needs of the growing membership. 

On January 4, 1982 a branch office opened in Chilton. In 1990 the office moved to 50 E. Chestnut Street. In 2016 the credit union began building a new office on the existing site; this was done to better serve the needs of the members and community.  On October 17, 2016 the new office opened.

In 2007 the members voted to change the name of the credit union to Premier Financial Credit Union.

Premier Financial Credit Union celebrated 50 years of serving its members and the community in 2012.

What We Believe...

Premier Financial Credit Union take pride in serving our members and communities for over five decades.

Mission Statement: To serve our members in a safe, secure, and convenient environment with a forward-thinking, friendly member/owner philosophy.

Core Values: MEMBERS

Make A Difference. Premier Financial Credit Union strives to utilize our financial solutions to create a positive impact on the lives of our members and the communities we serve.

Embrace Opportunity. Premier Financial Credit Union understands the importance placed upon us to offer innovative financial solutions, contribute to each other’s professional success, and educate our members on financial literacy.

Make Excellent Choices. Premier Financial Credit Union conducts business with the utmost integrity, character, and confidentiality.

Be Passionate.  Premier Financial Credit Union employees are empowered from within and perform responsibilities with an understanding each of us has the ability to create a positive outcome affecting one another, our members, and our communities.

Encourage Partnerships. Premier Financial Credit Union’s culture inspires compassionate and honest interaction with all stakeholders allowing us to build life-long partnerships.

Remarkable Service. Premier Financial Credit Union is committed to handling all financial transactions with accuracy, confidentiality and respect.  Our team of employees is passionate about creating an experience that our members will tell their friends about.

Superior Atmosphere. Premier Financial Credit Union promotes a family oriented and team spirited atmosphere that is fun and caring. We promote audacity and encourage creative ideas and solutions.

Tagline: Integrity. Passion. Opportunity.

With integrity and passion, we must provide the opportunity for our members to reach their personal financial successes.


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